NOT YOUR is a branding campaign created to start a conversation about how Eastern Asian women are portrayed within Western society and media. We are often portrayed as stereotypes like geishas, an exotic and sophisticated version of a sex worker or docile housewife. These types of portrayals only exist to fulfill the Caucasian fantasy. The project critically analyzes existing stereotypes and proposes alternative portrayals of Eastern Asian through a series of creative projects and future collaborations. See the more details here.