Nadine Nevitt

Nadine Nevitt

Product Photographer, Lululemon Athletica

Nadine embraced every creative opportunity she encountered during her time in the Fashion Comunication program, which ultimately led her to discover a passion for Photography.

Nadine Nevitt

Why did you decide to attend the Fashion Program at Ryerson?

I decided to study Fashion at Ryerson (Communications specifically) because of the co-op opportunities and it's reputation as a university. I really wanted a practical skill set in combination with theory/history studies to challenge my way of thinking. It was the perfect combination of creativity and technical. Moving to Toronto from Caledon, Ontario just seemed like the right thing to do as a next step in my growth.

How did your academic experience at Ryerson help you with getting to where you are today? What led to your interest in pursuing Product Photography?

My academic experience definitely helped me get to where I am today. Most importantly, Ryerson taught me to be adaptable and gave me insight into many different creative industries I had never thought of. During my time studying I met industry professionals and I worked closely with my peers and fellow students. I said yes to every creative opportunity that came my way and each job I had gave me a bit more confidence and experience to get to the next. I worked restaurants at night, had class in the mornings and spent my afternoons interning. I spent a lot of time hearing how I could improve, what I should be doing more of, and what I should be doing less of. I tried my best to listen. My ears are still open and I have juggled between being product graphic designer, a textile fabric designer and now a product photographer. You have to be a little crazy at times, really scared of failure but able to embrace it and move on. You don't have to have one profession these days which is very exciting. People often ask how I got my current job I say it's about working hard and sharing that hard work so it's noticed. Meet as many people as you can because I have never had a job without being referred from someone I knew, even for a brief second.

If you had to do it all over again, what would you change about your time here at Ryerson and why?

If I had to do it all over again...I would have used a ruler while creating my first project for my fundamentals of colour and design class. I received a grade of 50% for incorrectly following instructions and using the wrong pen thickness to rewrite the alphabet. Never skip the fine print and learn from your mistakes. It could always be worse, but it could always be better.

What does a day in the life of Nadine Nevitt look like?

If someone were to follow me around for the a day it would probably involve the following: waking up early and going to a spin class at my local spot, Cadence. Having a quick shower, food, and taking a ten minute bike ride to the lululemon head office in Kitsliano, Vancouver. I work on the Brand/Community team which support's the girls' company, ivivva. I spend half my day in the studio photographing young models/athletes wearing ivivva clothes. I have to keep up to date on my Justin Bieber and Miley Cyrus fun facts, latest music and make sure I'm well versed with all new slang/trends. I love being away from my desk and being creative in the moment. I then upload and edit all of the images I've shot. Re-touching skin, sharpening and cropping my favorite selects for the e-commerce website. I also help to plan imagery for social media and our blog. After work, I love being creative for me. I illustrate my own line of products (textiles, cards, prints), take photos, life draw and connect with other artists. I also love to ski and play soccer so I make sure to sprinkle that in too. 

What is your favorite part about your job?

I love my job because I work with some of the best humans. Talents aside, I work with caring, inspiring and diverse people. Everyday they show up regardless of circumstances and they make my day fun. 

Do you have an area of expertise you want to grow and learn about?

I would love to learn more about business and being an entrepreneur. I have all of these products I would like to make and sell but I'm just scratching the surface on all of that. I have some more mistakes to make.

What is your favorite part about working in the Fashion industry?

I love fashion because it's the study of people, places and things. It's rarely boring and it helps bring confidence to people around the world. It's an expression of individuality. It's art. I love art. On second thought, it's whatever you want it to be.

What advice would you give a fashion student interested in Product Photography?

If you are interested in being a Product Photographer find a mentor to teach you, guide you and coach you. Learning photography is about experimenting, trying it until it works and having attention to detail. You can't really read a text book or blog and learn the trade easily. Be confident and stand behind your work, regardless of craft. Trust that you made all of the necessary eliminations to bring you to your final product. The art of success is in your pitch. Sell your work with a smile and good posture.
 

Nadine Nevitt

Product Photographer, Lululemon Athletica

Nadine embraced every creative opportunity she encountered during her time in the Fashion Comunication program, which ultimately led her to discover a passion for Photography.

Product Photography