Léonie Daignault-Leclerc

Leonie Headshot

Designer and Researcher, Gaia & Dubos

Léonie is passionate about sustainable fashion and is aiming to grow her own personal sustainable brand, Gaia & Dubos.

Leonie Headshot

What are your research interests/areas?

I am very interested in sustainable fashion. My research focuses on topics related to ecological and ethical fashion and garments.

Where are you now and how has your degree aided you in your current position?

I am a designer and researcher. I just launched a sustainable fashion brand, Gaia & Dubos, where we offer ecological and ethical high-end garments for women. We also educate people about the issues of the fashion industry through a blog and online courses. The MA Fashion degree really helped me to do serious research in order to make better choices and to educate consumers. It really helped orientate my company. In point of fact, my Major Research Project is market research for my business.

Who’s your favourite fashion theorist or practitioner and why?

Kate Fletcher, pioneer of slow fashion. She is brilliant, critical, and offers great insights about fashion and the way we buy, perceive and use our clothes.

What interests you most about the discipline of Fashion Studies?

Again, sustainability and all of the areas that are connected to it. It can be super deep and vast, so there are millions of sub-topics and aspects to consider.

What item in your wardrobe could you never part with and why?

A vintage brown coat with a fur collar. It is so pretty! When I wear it, I get compliments everywhere and from everybody! Some people even stop me to take photographs! I love the style, the silhouette, and the way it looks on me.

What course did you most enjoy and why?

“Sustainability in Fashion” offered great insights about every topic related to sustainability. We had various guest speakers to deepen our knowledge and perception of ecological and ethical fashion, and the professor, Dr. Lu Ann Lafrenz, is simply amazing. She knows a lot and is very open-minded.

What’s the one piece of advice you’d pass on to a student interested in applying to the program?

This is not a masters where you create only with your hands. It is very intellectual and you need to be ready to think and be critical.

Where do you see yourself in 5 years and/or what’s your dream job?

I will have developed Gaia & Dubos, my brand, even further and will live on it. I will have employees to help me with the production and distribution, and it will be well established and known as a sustainable fashion company.

Léonie Daignault-Leclerc

Designer and Researcher, Gaia & Dubos

Léonie is passionate about sustainable fashion and is aiming to grow her own personal sustainable brand, Gaia & Dubos.

Gaia & Dubos lace top
Gaia & Dubos lace top
Gaia & Dubos top
Gaia & Dubos floral dress
Gaia & Dubos floral dress
Gaia & Dubos blue tunic
Gaia & Dubos blue tunic